🎇 FOUNDERS NOTE

“This year, our mindset is ‘Collaborate, don’t Compete’ - we want to provide you with materials to improve your clarity, commitment and communication with those around you so you are better able to support yourselves and others in your journey. Thanks to you all, 2023 was a great year for us as we built foundations across events, programming and content. We are so excited about the opportunities for different businesses that are to come, we are also excited to continue to meet exciting guests and share some gems through our podcast. 2024 is going to be a big one for us! Some things to look out for this month are a free downloadable guide on making your first 100K as a business, hikes, dinners, and a pitch night! Throughout the year we are going to be releasing some documentaries that we’ve been working on as well as loads of other live experiences - so make sure you stay tuned!” - Bejay Mulenga, Co-founder.

See our end of year wrap up below:

📝 BLOCK POSTS

How to Level Up Your LinkedIn With Butterfly 3ffect CEO Elfried Samba

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By Hanaa Yousof 

The New Year is a beginning in essence – new settings, reframed mindsets, and restarting – attempting to understand what habits nurture our growth, and how the past year has culminated to shape us for the next coming chapter of our lives. Amidst the fears and hopes that ultimately shape the resolutions we make, or the intentions we set, are common turns of phrase; endless how-to guides on how to ‘switch-up’ and how to ‘level-up’ for the New Year come back around like clockwork. Practically speaking, it’s easy to get lost in the noise as opposed to consciously tackling the changes you want to make in an intentional manner.

In 2024, our Blocks2Bags team is right there alongside you; this week, we sat down with CEO and co-founder of Butterfly 3ffect, Elfried Samba, where we talked all things entrepreneurship and LinkedIn, breaking down the elusive platform to redefine what it takes to build a community of like-minded individuals. Pivoting from Global Head of Social Content at GymShark, where he was essential in growing the community 1.5 million to 20 million followers, his entrepreneurial pursuits now encapsulate a desire “to create more accessible avenues for diverse creatives seeking opportunities”. Alongside Butterfly 3ffect, whose nomad business model has been one of the catalysts for a soon-to-come UAE move, Elfried has cultivated a keen social presence, with his over 140,000+ followers and counting on Linkedin garnering him a top spot as one of the most renowned creators on the platform – no easy feat. Collectively, his accolades speak for themselves; but the path to the bag is never linear, and this New Year, we think that pivoting from a simply hustle-driven mindset to one conscious of this journey is key.

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How to Build a $100M Global Business with Wilfrid Obeng Co-Founder of AudioMob

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By Hanaa Yousof 

Without even knowing about AudioMob — you know about AudioMob. 

For the 3B+ gamers globally, it’s safe to assume we are collectively familiar with in-game advertisements. For mobile-gamers, the intrusive video advertisement after a level is especially infamous, dampening the flow and quality of gaming on mobile platforms which have otherwise been streamlined to offer an experience that retains the scale of play on larger devices. But, if you’ve noticed in any capacity that these video advertisements have been replaced by audio advertisements overlaid as you play a level through without interruption — then, you know about AudioMob.

Here at Blocks2Bags, we’re always looking for entrepreneurs who are pushing the boundaries to address gaps in the market in creative ways; this week’s guest, Wilfrid Obeng, is no different. An ex-Google engineer turned co-founder of AudioMob alongside Christian Facey, their number-one audio discovery platform is “driven by a goal to help advertisers better reach their consumers and help game developers better monetise their games. […] by allowing users to programmatically insert audio ads into mobile games”. 

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SHOW SOME LOVE ON OUR YOUTUBE CHANNEL BELOW 👏🏼 OUR CONTENT IS SEL-FUNDED & EVERY ACTION HELPS 👊🏼

CONTENT ROUNDUP

• ^{_{How to Level Up Your LinkedIn With Butterfly 3ffect CEO Elfried Samba}}

• ^{_{How to Build a $100M Global Business with Wilfrid Obeng Co-Founder of AudioMob}}

• AWUJO: A Night of Vibes, Connections, Impactful Change

• Restaurant Business vs Takeaway Business - Which One is Better?

• Explore the business side of live music and events with Dan Tsu

• Stock Market Explained - Money Matrix with Micky Tesfaye & Sebuh Mesfin

AROUND THE BLOCK

This week, we want to shoutout the awesome Adesola Akerele and Stephanie Okereafor! These are the girls behind LEAP - a documentary showcasing their journey as they took a leap of faith and headed to Los Angeles asking the question "Can one trip change your life?". We follow their adventure alongside the stories of industry trailblazers, Avelino, Joivan Wade, and Hamzaa. Learn more!

THAT’S ALL FROM THE BLOCK
SEE YOU SOON 👊🏼